A living wage should cover the basic needs of the workers and their families, allow for some savings and must be earned within a 48 hours working week.
Adding as little as 10p to the price of a T-shirt, or 54p to the price of a hoody, will result in a 50% increase in the wages of the poorest workers at our factory in India. Continental Clothing Co, working together with the Fair Fashion Network and BSD Consulting, has implemented a scheme that aims to deliver a LIVING WAGE for the garment workers at its factory in India.
This objective, however, will depend on the response from the market and the willingness of the retailers and consumers to pay the additional premium. Continental Clothing has committed to fully support the communication and marketing of the scheme in order to achieve a high take up rate for products carrying the premium. The company will also encourage other brands sourcing from the same supply chain to participate in the program.
Want to learn more? Watch Fair Wear Foundations video presenting the Fair Share project in India!